The story behind Your Boy Blue
YBB Electrical Ltd. exists because one electrician decided he'd rather build relationships than be a number on someone else's schedule.
The company
A small Edmonton electrical contractor, built on purpose.
YBB Electrical Ltd. is a master-electrician-owned electrical contracting company serving Edmonton and the surrounding capital region. Residential, renovations, income suites, new builds and small commercial.
The business started in 2023, and the timing wasn't an accident. It came after a car accident — the kind of event that stops you, hands you a lot of quiet, and makes you look hard at what you're doing with your working life. What came out of that stretch wasn't a decision to slow down. It was a decision to take on something harder: build something of his own, with his own name on the quality of it.
The mission has stayed exactly what it was on day one. Build relationships through good, clean, hard work. Not through a slick sales process. Not by being the cheapest number on a page. By doing the work properly, explaining it honestly, and being the electrician people call back — and give a neighbour's number to.
The owner
It started with becoming a dad.
In 2011, he found out he was going to be a father. That's the moment the trade started — not out of a lifelong fascination with conduit, but out of the very ordinary, very serious realization that someone was about to be counting on him.
So he did it the long way. Apprenticeship, hours in the field, the ticket, and eventually the master electrician qualification — the credential that says you're not just able to do the work, but able to be responsible for it. 15 years later, that's still the foundation: this is a trade you take seriously because other people's homes and families depend on you getting it right.
That's the philosophy, and it's not a slogan — it changes how the work actually runs. He'd rather stand in your kitchen for twenty minutes talking through where the lights should go than send a quote by email and hope. He'd rather show you the panel and explain what he's looking at than tell you it needs replacing and leave it there. And if you've got an idea about how you want something done, he wants to hear it. Sometimes the customer's idea is better. Sometimes there's a code reason it won't work, and then you get the reason, not just a no.
The other half of that is knowing where the line is. Working with customers never means bending the Canadian Electrical Code to make something cheaper or faster. The code is the floor, not the ceiling, and it exists because of things that have gone wrong in other people's houses. Where a customer's idea and the code disagree, the code wins — and you'll get a clear explanation of why, plus the best version of what you wanted that is compliant.
The road here
How it happened
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2011
A reason to start
Found out he was going to be a dad, and got into electrical. Apprenticeship, field hours, and the long road to the ticket.
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The years after
Journeyman to master
Residential, renovations, new construction and small commercial. Enough different work to know how houses actually get built — and how they get built badly.
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The turning point
A car accident, and a rethink
An accident forced a pause, and the pause turned into a question: keep being a number, or build something with his own standard on it?
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2023
YBB Electrical Ltd.
Your Boy Blue. A licensed, insured, master-electrician-owned contractor serving Edmonton — built around the relationship as much as the work.
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Today
Growing on repeat customers
Homeowners, renovators and builders across the capital region — most of the work now coming from people who called back, or were told to call.
What we stand on
Six things we don't compromise
Quality
Work that would pass inspection on the worst day, not just the day the inspector comes. Terminations torqued properly, boxes not overfilled, panels labelled in plain language. The parts nobody sees are the parts that tell you who did the job.
Customer service
You get a person, not a queue. Calls returned, arrival windows kept, and a heads-up the same day if something changes. If we're running late, you hear it from us before you have to wonder.
Integrity & transparency
Written quotes before work starts. Options explained with real trade-offs, including the cheaper one. If a smaller job will genuinely solve your problem, we'll tell you — even though the bigger job pays better.
Reliability
We show up when we said we would, and we finish what we started. Permits pulled, inspections booked, sign-offs delivered. No half-done jobs waiting on a callback that never comes.
Attention to detail
Straight, level, tidy — inside the wall and out. Drop sheets down, dust vacuumed, covers back on. The details are where the difference between a tradesman and a technician shows up.
Long-term relationships
The goal was never one transaction. It's being the electrician you call for the next fifteen years, and the one you give your neighbour's number to. That only works if every single job earns it.
- Master electrician owned and operated
- Licensed contractor, fully insured
- Residential, renovations, income suites, new builds and small commercial
- Permits and inspections handled on every permitted job
- Serving Edmonton and 13 surrounding communities
The business today
Small enough to care. Qualified enough to handle it.
YBB Electrical has grown from a decision made after an accident into a working contractor with a full book across Greater Edmonton.
We serve homeowners in older Edmonton neighbourhoods dealing with panels and aluminum wiring their insurer has questions about. We serve families turning basements into legal income suites. We serve renovators and builders who need an electrician who shows up on the day and coordinates with the rest of the trades without being chased. And we serve the small commercial spaces that big shops treat as too small to bother with.
What hasn't changed is the size. Small enough that the master electrician who quoted your job is the one standing in your basement. Big enough to be licensed, insured, permitted and properly equipped for a full service upgrade.
That's the whole company. Good clean hard work, done with you rather than at you, to a code standard that doesn't bend.
Come see how we work.
The best way to understand a contractor isn't a website — it's the first conversation. Have us out, tell us what you're dealing with, and see whether the way we explain it makes sense to you. The visit and the written quote are free, and there's no pressure at the end of it.